Case Study: How to improve your SEO scores

In this case study, we reveal the exact steps we took to dramatically improve a client’s SEO score—boosting organic traffic, search visibility, and lead generation in just a few months.

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Real strategies, real results, and what your website can learn from them.

The Challenge

When this client approached us, they had a visually appealing website—but poor SEO performance. They weren’t ranking for key industry terms, their bounce rate was high, and their organic traffic was stagnant. They needed to turn things around—fast.


Our Approach

We started with a full SEO audit to uncover the technical and content-based issues holding the site back. Here’s how we tackled the problem:

🔍 1. Technical SEO Fixes

  • Resolved broken links and crawl errors
  • Improved page speed and mobile responsiveness
  • Submitted a clean, updated sitemap to Google
  • Optimized core web vitals for better performance

✍️ 2. On-Page Optimization

  • Rewrote meta titles and descriptions for all key pages
  • Optimized headers, image alt text, and internal linking structure
  • Used schema markup to improve search engine understanding
  • Ensured every page focused on a single keyword/topic for clarity

📈 3. Content Strategy

  • Created long-form, keyword-rich blog posts targeting high-intent queries
  • Built pillar pages and topic clusters around core service offerings
  • Refreshed existing content for clarity, SEO value, and readability
  • Included FAQs, how-tos, and featured snippets to capture more SERP space

🔗 4. Backlink Building

  • Conducted targeted outreach to relevant industry blogs
  • Published guest posts and local citations to increase domain authority
  • Disavowed harmful links that were dragging down rankings


The Results

In just 90 days, the client saw:

  • +67% increase in organic traffic
  • Top 3 rankings for 8 new keywords
  • Bounce rate reduced by 32%
  • Significant growth in local search visibility

More importantly, the improvements translated into a measurable increase in qualified leads and higher client engagement through search.


Key Takeaways for Your Business

✅ SEO isn’t a one-time fix—it’s an ongoing strategy
✅ Technical health and content quality must go hand in hand
✅ Backlinks still matter—but they must be relevant and earned
✅ A data-driven plan backed by consistent execution delivers real, long-term results


Need Help With Your SEO?

If your website isn’t performing, it might be time for a full SEO overhaul. We help businesses of all sizes diagnose problems and build strategies that work—just like we did here.

Let’s improve your search rankings—one smart step at a time.
Schedule a free consultation with Prime Boost Digital today.

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